Effects of Fast Food Chain Advertisement to the Society

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In the current world, life is moving fast, and we have to compete with different people in order to make it to the top. Adults are busy with their careers, while children are busy with their academic work. In spite of the busy activities that we engage in, we still get hungry. Most people have little or no time to make a healthy meal, hence opting for the fast food joints. These joints normally offer quick snacks and drinks. Examples of food offered in these joints include beef burgers, fried chicken and pizzas. Some of the fast food joint include Mc Donalds, KFC, and Wendy’s.

Fast foods joints are places that snacks, drinks and other junk foods are prepared and served very quickly. A research done by Rashad (2008) shows that fast foods cannot be referred to as healthy meals. This is because they are too oily, salty, and contain little or no amount of fiber and minerals. Regular consumption of these types of foods can result to health problems, which can even lead to terminal conditions. Some of the health problems caused by such food are heart diseases, trauma, diabetes and obesity. According to Meersmmr (2011), between 16 and 33 percent of children in the United States are obese. They when they are 20 percent or more above the normal weight for their age and height.

Fast food advertising is the promotion of the fast foods and related products. These advertisements are run by different joints, whose major target market is the young children and students. The advertisements are delivered through different media avenues, focusing to create awareness in the target market. Among the major channels of advertisement used by the fast food joints are Television commercials, print media, Billboard and Event Sponsorship. A survey conducted by Chan, (2012) found out that most of the adverts sell the products without warning about the danger posed by consumption of fast foods, therefore, putting the customers at a risk of unhealthy conditions.
Due to the high rate of illnesses related to consumption of fast foods, a group of SDSU students conducted a research. The research was conducted to find out the social responsibilities that fast food chains should apply. It also sought to identify the effects of the fast food advertisement to the community. The research comprised defining problems, suggested solutions, collecting, organizing and evaluating data. We settled on the questionnaire as our instrument       of         research.
The      Survey
            We gathered data consisting of original information purpose. The primary data was collected through questionnaire, which is the commonest data instrument collecting data. We collected data through the questionnaires from different fast food joints, with questions that contributed to the research topic. We presented the same questions in wording and order to all our respondents to avoid bias. All the questions were either mixed type of open ended, closed ended and multiple-choice questions. We limited the number of questions, which were direct and relevant to the point.






Data was collected by use of questionnaire. The questions presented to the respondents include

  1. What is your opinion towards the advertisements of fast food in elementary school?

[ ] Advertisements positively affect children, because the advertisement is true and good

[ ] Advertisements and toy have no effect on children

[ ] Advertisements have negative effect on children, and children do not have critical thinking



  1. Do you think McDonald should be allowed to have advertisements towards children?

[ ] Yes

[ ] I do not care

[ ] No

  1. Have you seen the advertisements of fast food near campus?

[ ] Yes, I often see it

[ ] Sometimes

[ ] No, I seldom see it

  1. How do you think these advertisements affect you to consume in these places?

[ ] It affects me a lot

[ ] Some extent

[ ] No, it does not affect me

  1. What s do you think fast food corporations should do to benefit its consumers?



Why questionnaire?

We opted to use questionnaires because they can be used by a variety of people, in different environments and different times. They also target wide a variety of topics, and the method was cheap to undertake, in terms of time and resources. Finally, the data we collected from the questionnaire was straightforward and easy to process.




Chan, M. (2012, June 20). Consumption of takeaway and fast food in a deprived inner London    Borough: are they associated with childhood obesity? — Patterson et al. 2 (3) —            BMJ    Open. BMJ Open – BMJ Journals. Retrieved October 19, 2012, from      http://bmjopen.bmj.com/content/2/3/e000402.full

Meersmmr (2011, November 14). Fast Food As Reason For Child Obesity « Child Obesity, At     Issue. Child Obesity, At Issue. Retrieved October 19, 2012, from             http://meersmmr.wordpress.com/2011/11/14/fast-food-as-reason-for-child-     obesity/

Rashad, C. (2008, January 11). Fast-Food Restaurant Advertising on Television and its Influence             on Childhood Obesity – Robert Wood Johnson Foundation. Home – Robert Wood      Johnson Foundation. Retrieved October 19, 2012, from http://www.rwjf.org/en/research-     publications/find-rwjf-research/2008/11/fast-food-restaurant-advertising-on-television-  and-its-influence.html



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